(Said sarcastically.....
Clearly this is the biggest branding news since 1985 when Coke made their famous blunder of introducing "New Coke". Anyone remember that? Wasn't long before they fully recovered and reintroduced Classic Coke along with (just) Coke. Which of course was the new formula Coke which the population had largely rejected as too sweet and unCoke like. But I digress...
My point was that as of today, Teens Run Yonkers has formally embraced and is moving forward as TEENS RUN WESTCHESTER. You will notice that on nearly all formats including this re-titled blog (now Teens Run Westchester Daily Runner), our website which can now be found at www.teensrunwestchester.org , our twitter account which is now https://twitter.com/TeensRunWest (apparantly westchester was too long!). Next will be facebook but I'm very worried about losing our likes! Hopefully it's manageable.
Oh and I almost forgot, I also set up as a more formalized cause at causes on facebook - you can find that at http://www.causes.com/causes/797757-teens-run-westchester?utm_campaign=home
So, all of this is part of our soft re-launch. In all seriousness, given that our incorporation was Teens Run Westchester, our 501c-3 tax exemption is titled that way and that we are now exploring opportunities beyond Yonkers borders, this is an exciting change for us. My hope is that by working with all ares of the County, we can further deliver on our mission of using running to encourage success, leadership and healthy lifestyles through strong mentoring relationships.
Still a bit more to do in terms of this name change, but if you're looking for us, this is where you'll find us. Happy hunting - and running of course
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